Welcome to Figuring Sh*t Out

I spend my days helping companies figure out what to actually do with AI. Here’s the honest version of what that job looks like right now: everyone — consultants, clients, the frontier labs themselves — is figuring sh*t out as they go. Me included. The technology moves faster than anyone’s ability to build settled expertise on top of it.

So that’s what I’m calling this series. Figuring Sh*t Out is a set of short notes on what I’m learning about using AI effectively as a non-developer professional. A few ground rules, mostly for myself:

These are observations, not instructions. I’m deliberately not writing “use these exact prompts” or “here are the five tools you need” posts. Anything that specific has the shelf life of milk right now. What seems to last is the thinking underneath — where AI actually helps, where it quietly doesn’t, and how to build the intuition to tell the difference.

Every post is dated, on purpose. These are snapshots of my current thinking, and I fully expect some of them to age badly. That’s not a bug. Watching the thinking change over time is half the point of writing it down.

This is mostly for me. Writing is how I process. If it’s useful to you too — you’re doing knowledge work, you keep hearing you should “use AI more,” and you’re not totally sure what that means — even better. And in a twist I didn’t see coming, these posts double as reference material for the AI agents I work with: it turns out the clearest way to teach an agent how you think is to write it down.

Expect two loose threads. One is the day-to-day practice of working with AI — building intuition, fitting it into real workflows, noticing what’s genuinely useful versus what just demos well. The other is bigger-picture takes from consulting work — why enterprise AI is hard, what adoption actually looks like outside the headlines, and what good AI products should feel like.

No cadence promises, no clickbait, nothing to sell. Just figuring sh*t out, in public, while it’s still worth figuring out.